Samenvatting van het voorgeschreven boek voor het vak marketing 2/consumer behavior betreft de samenvatting van de nieuwste editie in 2014. This chapter compares different models of consumer behavior including standard economic theory and alternative behavioral theories such as prospect theory and. Consumer behavior: building marketing strategy delbert hawkins summary marketing 2 consumer behavior: book consumer behavior, hawkins, chapter 1-18. Principles of marketing - quiz 1 marketing strategy consumer buying behavior in situations characterized by high consumer involvement in a purchase and. 203/phc00216/9780133958096_solomon/solomon_consumer_behavior_buying impact on marketing strategy 4 for marketing stimuli 84 chapter summary 85.
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